Dion Baez
Global Platform Architect

VP, Community at SoundCloud • Strategic Investor • Pioneer of Music Intelligence

I lead the global organizations that define the relationship between technology, talent, and fans. By architecting 'Music Intelligence' and scaling complex community operations, I transform raw cultural engagement into SoundCloud’s ultimate competitive advantageWhat is Music Intelligence? The institutional synthesis of cultural sentiment, platform data, and financial rigor used to identify and scale global talent

Dion Baez, Global Platform Architect and VP of Community at SoundCloud, posing in professional executive attire.
Logos of SoundCloud, Meta, YouTube Music, Uber, Morgan Stanley, Harvard University, and Fordham University representing the career pedigree of Dion Baez.

My Global Leadership Mandate as VP of Community at SoundCloud:

The Intelligence Org

Architecting the strategy that translates SoundCloud's culture-rich data into proprietary business value

Global ComOps (CX)

Engineering operational excellence and customer success across a massive international footprint.

Creator Engagement

Scaling the growth frameworks that empower the world’s largest independent creator ecosystem

A strategic diagram illustrating Dion Baez’s Music Intelligence framework: the synthesis of Cultural Sentiment, Platform Data, and Financial Rigor.

The Rigor of Finance. The Intuition of Culture

My perspective was forged in NYC clubs and refined at Fordham University and later Harvard.I am one of the few executives who has both read a crowd from a DJ booth and managed a $100M+ portfolio across Uber, Meta, and YouTube Music.Beyond the boardroom, I apply my Music Intelligence framework as a seed investor in industry-defining infrastructure like beatBread and Highnote.fm

Redefining Music Intelligence

In a saturated data environment, the true competitive edge is Music Intelligence: the strategic synthesis of cultural sentiment, platform behavior, and financial rigor. I led the development of this charter at SoundCloud to bridge the gap between 'the vibe' and business value.It is a three-dimensional approach to ecosystem health:1. Cultural Intuition: The 'Human Algorithm' learned from my roots in global media and DJing.2. Operational Scale: The rigor of managing millions of touchpoints across Meta, YouTube, and Uber.3. Investment Logic: The principal mindset of a Seed Investor and Morgan Stanley alumnus. Active Seed Investor: beatBread | Highnote.fm

Dominican-American tech executive Dion Baez speaking on cultural architecture and global music ecosystems.
Dion Baez and artist honeybxby @itshoneybxby speaking at NYC adweek

The Architecture of Cultural Alpha

As a Dominican-American leader, I view representation as a strategic imperative. My mission is to ensure the leadership of global tech reflects the diversity of the artists who power it. I am dedicated to mentoring the next generation of 'Cultural Architects' and ensuring that the tools of Music Intelligence are accessible to those who create the culture

Let’s Engineer the Future!

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